18+ Years of Expertise
Trusted Wix Partner
ADA Compliant
From concept to Reality
Fusing Creativity with Marketing & Wix Technology To drive Business Growth
At Madison Web Works, we do more than build beautiful websites — we create strategic digital tools that help your business grow. Whether you need a complete online presence, specialized functionality, or help reaching your audience, we’ve got you covered.
Website Development
We design and develop custom Wix websites that are built to convert. Each project begins with your business goals in mind — so the finished product doesn’t just look great, it works hard for you 24/7.
Whether you need a simple marketing site or a robust multi-page build, we’ll create a responsive, user-friendly experience that drives real results.
Graphic Design
Your visuals are often the first thing customers notice. At Madison Web Works, our Graphic Design Services are focused on creating a cohesive and memorable brand experience that resonates with your audience and drives action.
From custom website graphics to full brand identity packages, we make your business look as professional and polished online as it truly is.
SEO Management
You’ve got a great website. Now let’s make sure people can find it. At Madison Web Works, our SEO Management services are designed to drive qualified traffic to your site, increase your visibility in search engines, and convert visitors into leads.
We handle the behind-the-scenes optimization that makes a measurable impact — so you can focus on running your business.
Google & Facebook Page Management
Turn Social Media Into a Sales Machine
Managing social media can feel like a full-time job — and for us, it is. With Madison Web Works’ Social Media Management Services, we help small businesses, personal brands, and local service providers create a powerful online presence that works for you 24/7.
We focus on strategy-driven content, authentic engagement, and consistent growth — so you can focus on running your business while we make your social media work smarter, not harder.
ADA Compliance
At Madison Web Works, we believe that the web should be usable by everyone — regardless of ability. That’s why we prioritize ADA compliance in every website we build.
An accessible website isn’t just a nice-to-have. It’s a legal and ethical responsibility that benefits your users, strengthens your brand, and protects your business from risk.
Content Writing
Words That Work for Your Business
✔ Website Content
We craft compelling website copy that is clear, engaging, and conversion-focused. Each page is optimized for user experience and SEO, helping you attract and convert visitors.
✔ Blog Posts
Build authority and improve SEO with informative, well-written blog posts that your audience actually wants to read. We handle topics, formatting, and optimization.
✔ Social Media Content
From captions to campaign messaging, we create scroll-stopping social media content designed to boost engagement and stay on-brand.
✔ Event & Marketing Content
Need materials for workshops, webinars, or special events? We develop professional copy that informs, inspires, and drives participation.
Google Map Boost
Stand Out in Local Search. Win More Customers.
✔ Profile Optimization We fully audit and optimize your Google Business Profile — from accurate information and engaging descriptions to keyword-rich categories that boost local SEO.
✔ Map Ranking Strategy We implement proven techniques to help you rank higher in Google’s local map pack, making “near me” searches work for you.
✔ Review & Reputation Boost We help generate authentic 5-star reviews and build a strategy for responding to reviews to maximize trust and conversion.
✔ Photo & Media Enhancements We add high-quality visuals, geo-tagged images, and engaging content to attract attention and improve search visibility.
✔ Posting & Engagement Regular updates and posts keep your profile active and relevant — a key factor Google rewards.
✔ Local Citation Building (Optional)
We expand your visibility by submitting your business to top local directories, increasing your SEO authority.
Custom Coding
Go Beyond Templates. Build What You Need.
✔ Enhanced Functionality From booking systems to data dashboards, we build features that go beyond Wix’s default offerings.
✔ Personalized Experiences Create unique customer journeys with custom user flows, gated content, and member-only portals.
✔ Data-Driven Infrastructure We design scalable databases that organize your information, improve workflows, and unlock insights.
✔ Seamless Integration Connect your site to external tools, CRMs, payment gateways, and more.
✔ Built-In Compliance & Accessibility Every feature is designed with ADA best practices in mind, so your advanced functionality is inclusive and compliant.
Website Maintenance
Your Website Expert on Call — Whenever You Need Us
Basic Care Plan – $95/month Perfect for clients who need light SEO and occasional minor updates. | Growth Plan – $195/month Ideal for clients who need consistent updates and ongoing optimization. | Pro Plan – $295/month Perfect for businesses with multiple monthly requests and light marketing needs. | VIP Plan – $395/month For high-demand clients who want fast, ongoing support. |
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Content Management System
Take Control of Your Website Content
✔ User-Friendly Content Updates Add, edit, or remove content without technical expertise, saving you time and reducing dependency on developers.
✔ Efficient Workflow Role-based permissions allow multiple team members to collaborate on content creation, review, and publishing.
✔ Organized Content Structure Easily categorize and manage blogs, products, or services, helping visitors find what they need quickly.
✔ Integration Capabilities Connect your CMS to third-party tools like e-commerce platforms, email marketing software, and analytics for expanded functionality.
✔ Cost-Effective Management Save on long-term maintenance costs by giving your team the tools to make updates in-house.
✔ Mobile-Responsive Design
Modern CMS platforms ensure your website looks great and functions seamlessly on any device.
Web Design
Build a Website That Works as Hard as You Do
✔ Custom Design, No Templates We never use cookie-cutter layouts. Every website we create is tailored to your brand, your audience, and your goals.
✔ Built on Wix, Powered by Experience We’re a trusted Wix Partner with years of experience building responsive, mobile-optimized websites that are easy for clients to update.
✔ Conversion-Focused Structure We think like marketers and design like creatives. That means every layout, CTA, and user journey is intentionally crafted to convert.
✔ Fast, Secure & SEO-Ready Your site will load fast, look great on all devices, and be built with technical SEO best practices from the start.
✔ ADA Compliance Built-In
We build accessibly from day one, helping you reach all users and meet compliance standards.
Not Sure Where to Start?
No problem — we’re here to help. Book a free consultation and we’ll guide you through the best path forward based on your needs, budget, and timeline. Fill out the form below or give us a call at (608) 438-6904 to get started.
ACCESSIBILITY
ADA Compliance
Accessible websites for all.
We build all of our websites with ADA compliance in mind. That means accessible design, screen reader support, proper color contrast, keyboard navigation, alt text, and more.
Not only is accessibility the right thing to do — it’s also smart business and a growing legal requirement. We’ll help you build a website that welcomes everyone.
SOCIALS
Google & Facebook Page Management
Grow your presence beyond your website.
We help businesses set up, manage, and optimize their Google Business and Facebook pages. These platforms are critical touchpoints in today’s customer journey — and we make sure yours are polished, branded, and working in your favor.
Whether you're just getting started or need better consistency across platforms, we’ll help you connect with your audience.
SEO
SEO Management
Get found where it counts.
A beautiful website doesn’t matter if no one sees it. Our SEO services are built around visibility and long-term ranking success.
We help you target the right keywords, structure your content strategically, and follow best practices so your site ranks higher — and reaches the audience that matters most.
GRAPHICS
Graphic Design
Bring your brand to life.
Your visual identity matters — and we’re here to make sure it shines. From logos and brand kits to full website design systems, our graphic design services help you stand out while staying consistent.
We collaborate closely with you to match your brand voice, tone, and style so everything feels cohesive and custom.
CODE
Custom Coding
Stretch beyond the template.
Need advanced features, custom logic, or third-party integrations? We offer powerful custom coding solutions using Wix Velo — perfect for membership portals, booking tools, conditional logic, and more.
If you can imagine it, we can probably build it.
DEVELOPMENT
Website Development
We design and develop custom Wix websites that are built to convert. Each project begins with your business goals in mind — so the finished product doesn’t just look great, it works hard for you 24/7.
Whether you need a simple marketing site or a robust multi-page build, we’ll create a responsive, user-friendly experience that drives real results.