Don’t Sound Like Every Other Business Google Business Profile AI
- Colleen Brabender
- Jun 12
- 2 min read
Everyone is using AI to create content right now, and honestly, it’s getting pretty easy to spot. Businesses are publishing generic posts on their Google Business Profiles and social media accounts that sound polished but don’t actually say anything new.
The problem is that AI doesn’t know what happened inside your business this week. It doesn’t know that you hired a new employee, changed your hours, are having a sale, completed a major project, added a new service, attended a community event, or received a great customer testimonial.
Those real-world updates are exactly the kinds of signals that help Google and potential customers trust your business.
That's one of the reasons we built MWW's "What's New?" feature. Instead of generating content that could apply to almost any business, MWW regularly reaches out and asks a simple question: “What's new?” Business owners can quickly share recent updates, accomplishments, projects, team news, promotions, or anything else happening inside the company. MWW then takes that real information and transforms it into optimized content for your Google Business Profile using your preferred style and background knowledge of your business. This creates a much stronger combination than AI alone because the content is built around actual events and experiences from your business.
As AI-generated content continues to flood the internet, authenticity is becoming a competitive advantage and Google is getting better at understanding which businesses are consistently providing useful, fresh information across their profiles and which are on autopilot. By documenting what's actually happening inside your business, you create content that differentiates you from everyone else in your market and the best part is that you don't have to do it all yourself. MWW, our GBP optimization AI, can automate this process for you along with so much more.
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