Google Is Screaming "Media Matters": Why Your Google Business Profile Photos and Videos Now Count
- Colleen Brabender
- 1 hour ago
- 2 min read
If you’ve been reading this newsletter for a while, you’ve probably noticed we keep sounding like a broken record about two things: reviews and media — photos and videos.
Well… Google just gave us another reason to keep beating that drum.
Google Business Profiles are now showing view counts on photos and videos, which is a pretty big clue about where things are headed. Google wouldn’t spend time adding engagement metrics to media if they didn’t care a lot about media. Keeping fresh Google Business Profile photos and videos in front of customers is no longer optional—it's becoming a core ranking and trust signal
Think about it this way:
if someone searches for your business and sees outdated photos from 2019 that look like they were taken on a potato, that’s probably not helping your cause. But if they see fresh images, happy customers, videos of your team working, and proof that your business is alive and thriving, trust goes through the roof.
Your Google Business Profile is becoming more and more like a social media profile, except instead of chasing likes from your high school classmates, you’re chasing paying customers.
So what should you do about this?
Easy: keep feeding the Google content machine consistently. Fresh photos and short videos help show Google — and potential customers — that your business is active, trustworthy, and worth choosing. Customers don’t expect Hollywood-level production quality here. They just want proof that your business is real, active, and good at what it does.
That’s why we’ve built Photo Boost into our MWW GBP service.
When a happy customer leaves you a review, Photo Boost encourages them to upload pictures of the work they loved at the exact same time. Those customer photos are then added to your Google Business Profile’s media section as part of our service.
It’s basically turning your happiest customers into your marketing team without having to bribe them with pizza.
If you’re already using MWW GBP, this is already built into what we do for you. We help keep your Google Business Profile active, updated, and full of fresh content so you don’t have to manage it yourself.
Not using MWW GBP yet? This is probably a good time to see how much easier GBP management can be when the heavy lifting is handled for you. Just click the button below to get started!