Google Wants Your Business on Camera
- Colleen Brabender
- 6 days ago
- 2 min read
If you’ve been paying attention lately, you’ve probably noticed something: Google is pushing video everywhere. In search results, SMB newsletters, and inside your Google Business Profile. This isn’t random. Google wants small businesses to create content that keeps users engaged longer, and video does exactly that. Most of your competitors are still arguing about what to put in their business description, while you could be showing up with actual moving, talking, trust-building content. Video is one of the fastest ways to build familiarity, authority, and credibility with people who’ve never heard of you before. And in local marketing, familiarity = clicks, calls, and customers. The best part? You don’t need a film crew, a scriptwriter, or a TikTok dance routine. You just need a simple strategy and consistency.
How to Easily Get Started:
Create Your YouTube Channel: Start a simple YouTube channel and be sure to link it directly on your Google Business Profile & website. This creates a clean bridge between your best content and your digital storefront.
Tell Google Where You’re At: When you post videos, tag your exact location using geotags and use local keywords in your titles and descriptions. This tells Google exactly where you operate and who should see your content. (Madison Web Works (MWW) GBP Service does this automatically!)
Put It All Together: You don’t always have to be the one behind the camera. Use YouTube’s Playlist feature to collect videos others have made about your business like customer testimonials, influencer mentions, walkthroughs, event recaps. Think of it as your digital word-of-mouth wall.
The big picture? Short-form content is quickly becoming the backbone of media optimization. Attention spans are shorter, search results are more visual, and Google is rewarding businesses that keep users engaged. In 2026, having a consistent short-form video strategy won’t be a “nice to have”, it will be table stakes.
The businesses that win will be the ones that started early and built momentum while everyone else was still debating whether video was worth it. MWW, our fully automated GBP optimization AI, can routinely create videos for you and upload them directly to your Google Business Profile