Is Your Google Business Profile In Shape For Summer?

Summer is almost here, and for many businesses, that means one thing: opportunity. Customers are out and about, spending more, searching more, and making decisions faster than they do during most other times of the year. The businesses that see the biggest gains are usually the ones that prepare before the rush arrives, not after it starts.

A little planning now can make a huge difference in how visible, competitive, and successful your business is over the next few months. If you want to make the most of the busy season, now is the time to get your ducks in a row.

Your Summer Google Business Profile Game Plan:

• Confirm Holiday Hours: Now is the perfect time to add any holiday hours or confirm that existing ones are correct. Nothing frustrates customers more than driving to your business only to find a locked door and a sign that says, "Sorry, we're closed." If you already did this for Memorial Day, good for you! Don’t forget about July 4th and Labor Day, or any other holiday or special hours people should be aware of.

  
  

• Publish Events & Promotions: If you're running summer specials, hosting events, launching new services, or doing anything exciting, literally, tell Google about it. If Google doesn't know about your summer promotions, they can't help customers discover them.

  
  

• Consistently Optimize: Summer success on Google isn't built the week before summer starts. Businesses that rank well tend to be the ones that consistently update and improve their profiles throughout the year. Make sure you’re constantly uploading fresh photos, getting new reviews, publishing posts, and updating services and business information all send positive signals to Google. (or let MWW automate all of this for you!)

  
  

Stay ahead of the game with MWW, our fully automated local marketing agent that will have your business optimized and ready for any time of year.

Get a free Google Business Profile Audit.

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